ARCHE5th Avenue Shoe Store
Spring Window Display
Launch date: February 2013
I wanted to come up a spring concept that plays with each stores different window construction and possesses terrain attributes, as I imagined such shoes to be trekking over sand dunes. I worked with a topographical land map concept built out of layered cardboard and chose to keep the material it's natural color, causing the spring colors of the new shoe collection to pop. The shaped layers ended up forming something of these geologic formations called Hoodoos of Drumheller I used to visit when I was a child. Installed at New York store locations.
window design, display & concept by Lacy Barry